Heart Christmas Live

Developing the visual identity for Heart Radio’s first live event, 'Heart Christmas Live', from initial concept through to the final campaign rollout. The project involved pitching creative directions for the overall look and feel, creating a festive visual world that retained Heart’s recognisable ‘feel good’ personality while introducing a more premium and elevated aesthetic for the live experience.

The creative development spanned multiple touchpoints, including the event branding, photography, social campaign and on-site visuals. This included collaborating closely with a 3D designer to develop the visual build for the Christmas carousel, creating detailed photography and styling briefs for talent, and directing the creative approach across the supporting photoshoot. Social assets were designed to build excitement around the event and reveal the line-up, ensuring the campaign remained cohesive and recognisable across different formats and platforms.

A structured visual toolkit was also developed to establish clear creative guidelines for the wider business, providing teams across Heart with the assets, layouts and principles needed to maintain consistency across all event communications. The project required close collaboration across creative, production, photography, social and wider marketing teams, translating the initial concept into a flexible visual identity that could work consistently across both digital and physical event experiences.