Capital Xtra Carnival

Creating an OOH campaign for Capital XTRA to launch along the London Notting Hill Carnival route, positioning the station as the main sound of this year’s Carnival and building a bold, energetic presence across the festival. The campaign focused on creating a strong visual identity that felt authentic to both the Capital XTRA brand and the vibrant culture of Carnival, with eye-catching creative designed to engage audiences throughout the route.

The project also included designing a branded float for the festival, bringing the campaign identity to life within the Carnival environment. Supporting social assets were developed across digital platforms, including a bespoke Carnival logo and creative for the dedicated Carnival playlist on Global Player, ensuring a cohesive brand presence across OOH, experiential and social channels.